Sample 21st Century Marketing Campaign Blitz Seller's Name Here Property Address Here |
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Dear Client,
Modify 1st Para??? We are ready to roll… I have all the traditional and internet marketing set up as we speak! I have already received numerous calls and emails to show your property…an excellent barometer! We will have to wait and see what they think of the price once they view your unit...the open house is this Sunday 9/9/07 from 12-1pm. I will call you immediately after the open houses to give you the feedback! Please click on the following blue link to view your entire Marketing Campaign: http://www.richhaen.com/sellerstransaction.php. Feel free to review this link throughout your sales cycle as you will have 24/7 on-line access right here on my website to every aspect of your transaction; until your property closes! All of my marketing strategies have been designed in an effort to entice prospects to view your property over the competition!
I also invite you to review my complete 21st Century Marketing Strategy and my current Market Update at anytime! The 10 Steps to a Smooth Purchase and/or Sale were designed to help walk you through the process to help you sell your home. You will have 24/7 online access to Sales Data Neighborhood???(updated on a monthly basis) Property Search and Open Houses ...your user name for the latter two is: ???, and your password is: ???. You will receive an initial Status Updates this coming Friday and then bi-monthly, including a summary of the most recent activity from individual showings and open houses as well as the feedback, statistics of the number of visitors from all the various websites, proofs of the media coverage, an updated list of the current competition, the most recently sold properties in your price range...and as always my best advise as to how I suggest we proceed!
I will personally accompany all showings not a team of inexperienced assistants! I will call you after any showings where the buyer has provided feedback that is worthy of discussing. My schedule is Monday thru Friday 9am-7pm, Saturday and Sunday 11 am-4 pm - unless of course we are negotiating a deal as I am equipped with 24/7 mobile phone and internet access during your entire sales cycle. If I am some how not available, which is very rare, I have excellent backup coverage from my office. As I have said before, in this market I believe my job is now to identify the prospects who are genuinely interested in your property and focus in on them...all the while trying to convert them from prospects into buyers. I do this with years of experience reassuring your prospects that they have my full interest, professionalism and integrity and then work every offer to the fullest extent!
Global exposure is the cornerstone of today's technologically advanced marketplace! My guarantee is to provide you with a comprehensive Traditional Media & Internet Based Marketing Strategy designed and maintained by Boston Logic combining all of today's technological advances with the traditional real estate services! Equally important, your property will be listed on both the nation's largest real estate database Multiple Listing Service MLS and LINKBoston.com which is Downtown Boston's #1 Real Estate database of choice. The benefit to you the seller is the global exposure of your property to the entire network of real estate agents and every prospective buyer in the market, relocation prospects from around the world and the general public. You can be certain that your property will reach the targeted audience...this strategy leaves no stone unturned!
The Traditional Media Marketing Strategy will include individual advertisements featuring your property in The Boston Homes Newspaper and a 250 piece QuantumMail.com Post Card to your immediate neighbors! The Internet Based Marketing Strategy will be heavily leveraged conveying a consistent message throughout the entire internet! To introduce your property to the most serious and able buyers, both our Traditional and Internet Marketing Strategy will be strategically launched four days in advance of the 1st Open House and will continue until your property is firmly under contract. All of my marketing strategies have been designed in an effort to entice prospects to view your property over the competition!
While other agents may be debating the current market conditions, I will remain focused on creating strategies and positioning your property to attract and identify the buyer who will pay the highest possible price! |
Together we will prepare a tailor-made marketing strategy focusing individual attention on your property! We will include a complete description highlighting the best features and benefits of your home, additional amenities recent updates, professional photographs and a virtual tour, building and/or condominium statistics, on-line Neighborhood Information, and a Google Map pinpointing the exact location of your property. All Open Houses will be posted in the Boston Homes and on all websites along with a map pinpointing your exact location so that it is very easy for your prospective buyers to locate your property!
The Friday prior to launching your property listing, you will receive an electronic Sample Marketing Campaign Blitz for your review! Throughout your sales cycle you will receive bi-monthly Sample Status Updates including a summary of the most recent activity from individual showings and open houses as well as the feedback, statistics of the number of visitors from all the various websites, proofs of the media coverage, an updated list of the current competition, the most recently sold properties in your price range...and as always my best advise as to how I suggest we proceed. You will also have world wide access to your Sample Seller On-line Transaction right here on my website allowing you to monitor every aspect of your transaction. My goal is to provide a superior level of high-touch service with the help of my 10 Steps to a Smooth Purchase and/or Sale so that you can feel very much a part of this transaction while still going about your busy life!
Sample Traditional Media Marketing Strategy |
Sample Listing Sheet Featuring Your Property: |
Distributed to Your Prospective Buyers at Open Houses & All Showing! |
Sample Boston Homes Newspaper: |
Boston Homes Covering Downtown Boston's Historic Neighborhoods! |
Sample Boston Homes Featuring Your Property: |
Back Bay, Bay Village, Beacon Hill, Fenway, Financial District, Midtown, Navy Yard, North End, Leather District, Seaport, South Boston, South End, SOWA, West End and Boston's Waterfront! |
Sample QuantumMail Post Card Featuring Your Property: |
Mailed to Your Immediate Neighbors Who May Know Someone? |
Sample Internet Based Marketing Strategy |
I firmly believe that the vast majority of buyers today rely heavily upon the internet for their property search! In fact, statistics from the National Association of Realtors NAR show that ±80% of all prospective buyers searched for their new home on the internet since 2000. I believe that in an educated urban market like Boston, that percentage is even higher! Therefore 24/7 internet based marketing will be heavily leveraged conveying a consistent marketing strategy throughout the entire internet!
I think it is also very worthy of noting that the new cooperative rules by the National Association of Realtors NAR now allow your property to be posted on all of the other national and local real estate companies websites i.e. Coldwell Banker, Hammond GMAC, Sotheby's International, Otis & Ahern, Keller Williams, Prudential Real Estate, Century 21, ERA Realty, Premiere Properties, Sprogis & Neal, South End Realty Group, North End Realty, Campion & Company, Boston Realty Group, Atlantic Associates, William Raveis Realty, Landmark Realty, Seaport Realty, Fiorelli Realty, Anzalone Realty, Atlantic Properties, A.E. Rondeau, etc, etc, etc! The nation's largest real estate database Multiple Listing Service or MLS is the live feed to all consumer websites ensuring that the our message is being conveyed throughout all of the real estate companies websites "verbatim"!
Sample On-line Pictures & Virtual Tours Featuring Your Property |
Please Review The Most Popular Real Estate Websites Where Your Property Will Be Heavily Marketed 24/7!!! |
Search the following websites by your zip code: |
| and of course www.RichHaen.com with ±5000 visitors monthly! | |
Review the MLS Partners Your Property will Automatically Cycle: |
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(Please note: Your Property will also cycle through hundreds of other various websites!)
Your Property's Exposure Will Be Further Enhanced With Additional On-line Marketing Strategies! |
Voted #1 Real Estate Search Engine!
Targeted Reach and Measurable Value!
I have implemented an aggressive Google AdWords Campaign "the largest online advertising network, reaching over 80% of 30-day US Internet users ensuring your property stands out over the competition throughout the entire internet and on all of the aforementioned websites. AdWords helps me target new audiences as well as visitors already searching for real estate on Google. Now we are advertising to an audience that's already interested your property!"
Voted #1 Real Estate Website!
To Reinforce Your Property's Exposure!
Your property will be listed on Realtor.com® "which ensures your property is being powerfully displayed to the 6.6 million monthly consumers that visit the Internet’s #1 Real Estate Website by RealtyTrac.com. "When prospective buyers search your zip code or other matching criteria, your property will featured. This also cycles through to various national real estate websites as noted above!
Voted #2 Real Estate Website!
Global Marketing With Increased Internet, Television and Magazine Exposure!
Your property will also be listed on REMAX.com® which has recently been voted the Internet's #2 Real Estate Website by RealtyTrac.com. With over 1100 hits per minute; while all the other national real estate websites lag behind with placement somewhere between #5 and #15! In addition, while all other national real estate companies have reduced their national television and magazine exposure, REMAX has increased their 2008 budget by 10%....exceeding over $1 Billion Dollars in National Television and Newspaper Exposure!
Boston Logic...Information Technology!
Web Development. Online Marketing.
Boston Logic Technology Partners help me "leverage technology to grow and run my business forming partnerships with my clients, by achieving measurable success" in the process of selling your home. My marketing strategies have been designed and are constantly maintained by Boston Logic combining all today's technological advances with the traditional real estate services in an effort to entice prospects to view your property over the competition!
However, when it is all said and done... I believe what is necessary to be successful in this market is a competitive price and an experienced closer with the experience to position your property correctly to attract the buyer who will pay the highest possible selling price! |
Real Estate On-line Databases:
Although a comprehensive global marketing strategy is vital, the network of real estate agents will provide the vast majority of all prospective buyers through the use of the two major real estate databases! Therefore, your property will appear on Multiple Listing Service or MLS the nation's largest real estate database and Listing Information Network or LINK downtown Boston's #1 real estate database. The benefit to you the seller, is the unlimited exposure of your property to every prospective buyer, all real estate agents, their buyers, relocation prospects from around the world, your neighbors and the general public...in this way we will again leave no stone unturned!
Please Note: Your automatic emails from LINKBoston will continue until your property closes, so that you can monitor the competition in the downtown market ...this will make the research much easier because ALL listings from ALL agencies, agents, databases, and every website will be included in these email!
This is what I call the "Short List" or What I Think is the REAL Competition....Currently Available from $???-???k:
*******Click on the Address to View Full Details and PICS!!!
Place Real Competition Available & Sold Properties here!
This is what I call the "Short List" or What I Think is the REAL Competition....Recently Sold Properties from $???-??k:
Place Real Competition Available & Sold Properties here!
This is ALL the Competition in your price range:
Place Available Properties here!
This is ALL that has Sold in the past 6 months in your price range:
Place Sold Properties here!
This is what has gone "Under Agreement" in your price range:
Place Under Agreement Properties here!
This is what has been taken "Off the Market" in your price range:
Place Off Market Properties here...these properties did not sell!!
All the best,
Rich Haen
Cell: (617) 283-5044
eFax: (617) 249-0824
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