21st Century Marketing Campaign Status Update Prepared For:
Seller's Name Here
Property Address Here
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Description of Your Property's Best Features & Benefits!
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Your Real Estate Marketing Tool Box
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Dear Client(s),
Rest assured that my
Traditional Media & Internet Based Marketing Strategy is in progress and will continue throughout your sales cycle! I have designed all of my marketing strategies in an effort to entice prospective buyers to view your property over the competition! As you will see, this process is truly all about global exposure combined with a competitive price; based solely upon the current market conditions...feel free to review my current Market Update. Please click on the following Blue Links for access to every aspect of your transaction until your property closes! (Btw, this campaign is best viewed with a half minimized screen!)
I will personally accompany all showings not a team of inexperienced assistants! All Open Houses will be posted in the Boston Homes and on all websites along with a map pinpointing your exact location so that it is very easy for your prospective buyers to locate your property. Again, my goal is to provide a superior level of high-touch service with the help of my 10 Steps to a Smooth Purchase and/or Sale so that you can feel very much a part of this transaction while still going about your busy life! Throughout your sales cycle you will have 24/7 online access to Sales Data, Property Search and Open Houses...your user name is ??? and password is ???. You will also receive additional Status Updates bi-monthly. Once your property is firmly under agreement, you will then have access to your Seller On-line Transaction outlining the next steps and the necessary documents needed to be prepared prior to the closing!

While other agents may be debating the current market conditions,
I will remain focused on creating strategies and positioning your property
to attract and identify the buyer who will pay the highest possible price!
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However, with all due respect, as beautiful and well priced we think your property is, the only true barometer of the market I value is the "Activity Level"! The laws of supply and demand are based on the level of activity which will ultimately determine the highest price prospective buyers will pay for your home. Please keep in mind that most prospective buyers will be viewing numerous properties in various neighborhoods in the same general price range as your property. Real Estate agents usually show their buyers numerous properties at the same time to give the buyer a clear picture of what is available. Prospective buyers who do request a second viewing are still likely to be considering a number of properties. Finally, those buyers whose criteria match your property will then begin the process of making comparisons and forming their own opinion of value. For better or worse, this is how the market works! In my experience if the activity level is low, nine out of ten times the reason is that the market simply disagrees with the price. Although I will always do my best for you, I respectfully suggest we acknowledge the reality of the market throughout the entire sales process and strategize accordingly in an attempt to consummate a financially successful and honorable transaction!
Statistics-Number of Visitors To Date:
Days on the Market: #
Individual Showings: #
Open Houses & # of Visitors: #
Multiple Listing Service MLS: # or link?
www.Realtor.com: # or link?
www.RichHaen.com; # or link?
(Although I do not have analytic tools for the other websites, I assume similar results assuring that your property has been viewed by hundreds of visitors!)
What is necessary to be successful in this market is a
competitive price and an experienced closer
who will position your property to attract the buyer
who will pay the highest possible selling price!
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Let's keep an eye on the competition's price...
To ensure your property sells!!!
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The following data is current as of this printing of this email! |
This is what I call the "Short List" or What I Think is the REAL Competition....Currently Available Comparable Properties from $???-???k:
*******Click on the Address to View Full Details and PICS!!!
Place Real Competition Available & Sold Properties here!
This is what I call the "Short List" or What I Think is the REAL Competition....Recently Sold Comparable Properties from $???-???k:
Place Real Competition Available & Sold Properties here!
This is ALL the Competition in your price range from $???-???k:
Place Available Properties here!
This is ALL that has Sold in the past 12 months in your price range from $???-???k:
Place Sold Properties here!
All the best,
Rich Haen
www.RichHaen.com
Cell: (617) 283-5044
eFax: (617) 249-0824
Specializing in Downtown Boston's Historic Neighborhoods since 1995!

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