Everything You Should Know About "The Competition"!
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Client(s),
Please be assured that our comprehensive Traditional Media & Internet Based Marketing Campaign is in full force and that your property is listed for sale on MLSpin.com the nation's largest real estate database! This process is all about global exposure and a comprehensive marketing strategy...combined with a competitive price. The absolute best advice I have to offer is to listen to the feedback from the very first ready, willing and able buyers. Ignoring this feedback will simply set us up for extremely disappointing results. Instead, responding appropriately to the initial feedback is the surest way to capture the highest possible selling price for your property!
The only true barometer of the market I value is the activity level! If activity level is low, nine out of ten times the reason is that the market simply disagrees with the price. Sellers sometime assume it is simply a matter of time waiting for the right buyer? This is a financial mistake as buyers begin to dismiss property listings as "old or tired" inventory within the first thirty days. I try to avoid this at all costs as this is not a very strong negotiating position!
My best advise is to position your property so it is
clearly priced competitively amongst the competition...
Rather than helping to sell the
competition!
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Up to Date Statistics of Your Property's Activity:
| Days on the Market: |
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| Individual Showings: |
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| Open Houses & Visitors: |
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| MLSpin Visitors: |
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| Realtor.com Visitors: |
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| RichHaen.com Visitors: |
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Market Snapshot from $???.???.00 - $???,???.00:
| New Property Listings: |
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| Price Changes: |
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| Off the Market: |
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| Back on Market: |
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Under Agreement:
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| Sold Properties: |
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The Following Is What I Call "The Real Competition"!
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The "Currently Available Short List"...Btw, I am only comparing your property to other comparable from ???k to ???k:
Statistics:
Available Listings: 45 (lots of competition!)
Avg $: $514,389.00
Avg $ per Sq': $553
Avg DOM: 74 (which means most of these are overpriced and lingering on the market...so when comparing your price with these properties, please review the # of days they have been on the market "DOM")
The "Under Agreement Short List"...Btw, I am only comparing your property to other comparable from ???k to ???k:
Statistics:
Under Agreement Listings: 45 (not closed yet!)
Avg $: $514,389.00
Avg $ per Sq': $553
Avg DOM: 74 (at this point we do not know what these properties have sold for...so when comparing your price with these properties, please keep that in mind)
The Following Is What I Call "The Facts"!
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The "Recently Sold Short List" or what I like to call the "The Facts"...I am only comparing your property to other comparable properties sold in the last 6 months between $???-???...many of these properties were on the market for months...note the price reductions!:
Statistics:
Sold Listings: 20
Avg Listing $: $621,990.00
Avg Selling $: $603,530.00
Avg DOM: 74 (which means most of these were reduced..so when comparing your price with these properties, please review the # of days they have been on the market "DOM")
Immediately following this Marketing Campaign Status Update, you will receive an email with a detailed list of what I refer to as "The Real Competition" consisting of All Available Properties in your price range. I will also send you a second email with what I refer to as "The Facts" consisting of All Sold Properties in your price range. Let's keep an eye on these properties to ensure your property remains competitively priced and ultimately sells for the highest possible price! |
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