Dear Client(s),

I have launched my Traditional Media & Internet Based Marketing Strategy placing your property officially on the market! All of my marketing strategies have been designed in an effort to entice prospective buyers to view your property over the competition! The 1st Open House is this Sunday from ???...I will call you immediately afterwards to give you the feedback! I have already received a number of phone calls and emails from brokers requesting to show your property…this is the first and most important barometer! As you will see, this process is truly all about global exposure combined with a competitive price; based solely upon the current market conditions...feel free to review my current Market Update. Please click on the following Blue Links for access to every aspect of your transaction until your property closes! (Btw, this campaign is best viewed with a half minimized screen!)

My goal is to provide a superior level of high-touch service with the help of my 10 Steps to a Smooth Purchase and/or Sale so that you can feel very much a part of this transaction while still going about your busy life! Throughout your sales cycle you will  have 24/7 online access to Sales Data, Property Search and Open Houses...your user name is ??? and password is ???. You will also receive Status Updates this coming Friday and then bi-monthly including a summary of the number people who have viewed your property and the feedback, the number of visitors from all the various websites, proofs of the media coverage, an updated list of the current competition as well as the most recently sold properties in your price range...along with my best advise as to how I suggest we proceed! Once your property is firmly under agreement, you will then have access to your Seller On-line Transaction outlining the next steps and the necessary documents needed to be prepared prior to the closing!

Global exposure is the cornerstone of today's technologically advanced marketplace! My guarantee is to provide you with a comprehensive Traditional Media & Internet Based Marketing Strategy designed and maintained by Boston Logic combining all of today's technological advances with the traditional real estate services! The benefit to you the seller is the global exposure of your property to the entire network of real estate agents and every prospective buyer in the market, relocation prospects from around the world and the general public. You can be certain that your property will reach the targeted audience...this strategy leaves no stone unturned!

The Traditional Media Marketing Strategy will include comprehensive Listing Sheet featuring your property's best features & benefits with photographs and a floor plan, distributed to all your prospective buyers at open houses and individual showings! Individual advertisements featuring your property in The Boston Homes Newspaper will be circulated throughout the South End, SOWA, Back Bay, Bay Village, Beacon Hill, Fenway,Financial District, North End, Leather District, Seaport, South Boston & Boston's Waterfront! The Internet Based Marketing Strategy will be heavily leveraged conveying a consistent message throughout the entire internet! To introduce your property to the most serious and able buyers, both our Traditional and Internet Marketing Strategy has been strategically launched four days in advance of the upcoming open house and will continue until all of your property is firmly under contract!

I will personally accompany all showings not a team of inexperienced assistants! All Open Houses will be posted in the Boston Homes and on all websites along with a map pinpointing your exact location so that it is very easy for your prospective buyers to locate your property. I will call you after any showings where the buyer has provided feedback that is worthy of discussing. My schedule is Monday thru Friday 9am-7pm, Saturday and Sunday 11 am-4 pm - unless of course we are negotiating a deal as I am equipped with 24/7 mobile phone and internet access during your entire sales cycle. If I am some how not available, which is very rare, I have excellent backup coverage from my office. As I have said before, in this market I believe my job is now to identify the prospects who are genuinely interested in your property and focus in on them...all the while trying to convert them from prospects into buyers. I do this with years of experience reassuring your prospects that they have my full interest, professionalism and integrity and then work each and every offer to the fullest extent!

Boston Homes Ad Listing Sheet (front) Listing Sheet (back)     You will receive weekly updates for your review with proofs of the continued traditional media coverage throughout your entire sales cycle.

Boston Homes Ad Listing Sheet (front) Listing Sheet (back)     You will receive weekly updates for your review with proofs of the continued traditional media coverage throughout your entire sales cycle.

Boston Homes Ad Listing Sheet (front) Listing Sheet (back)     You will receive weekly updates for your review with proofs of the continued traditional media coverage throughout your entire sales cycle.

Boston Homes Ad Listing Sheet (front) Listing Sheet (back)     You will receive weekly updates for your review with proofs of the continued traditional media coverage throughout your entire sales cycle.

I firmly believe that the vast majority of buyers today rely heavily upon the internet for their property search! In fact, statistics from the National Association of Realtors NAR show that ±80% of all prospective buyers searched for their new home on the internet since 2000. I believe that in an educated urban market like Boston, that percentage is even higher! Therefore 24/7 internet based marketing will be heavily leveraged conveying a consistent marketing strategy throughout the entire internet!

This is what the real estate industry does not want you to know!

Voted #1 Real Estate Search Engine!

Targeted Reach and Measurable Value!

I have implemented an aggressive Google AdWords Campaign "the largest online advertising network, reaching over 80% of 30-day US Internet users ensuring your property stands out over the competition throughout the entire internet and on all of the aforementioned websites. AdWords helps me target new audiences as well as visitors already searching for real estate on Google. Now we are advertising to an audience that's already interested your property!"

Voted #1 Real Estate Website!

To Reinforce Your Property's Exposure!

Your property will be listed on Realtor.com® "which ensures your property is being powerfully displayed to the 6.6 million monthly consumers that visit the Internet’s #1 Real Estate Website by RealtyTrac.com. "When prospective buyers search your zip code or other matching criteria, your property will featured. This also cycles through to various national real estate websites as noted above!

Voted #2 Real Estate Website!

Global Marketing With Increased Internet, Television and Magazine Exposure!

Your property will also be listed on REMAX.com® which has recently been voted the Internet's #2 Real Estate Website by RealtyTrac.com. With over 1100 hits per minute; while all the other national real estate websites lag behind with placement somewhere between #5 and #15! In addition, while all other national real estate companies have reduced their national television and magazine exposure, REMAX has increased their 2008 budget by 10%....exceeding over $1 Billion Dollars in National Television and Newspaper Exposure!

Boston Logic...Information Technology!

Web Development. Online Marketing.

Boston Logic Technology Partners help me "leverage technology to grow and run my business forming partnerships with my clients, by achieving measurable success" in the process of selling your home. My marketing strategies have been designed and are constantly maintained by Boston Logic combining all today's technological advances with the traditional real estate services in an effort to entice prospects to view your property over the competition!

Although a comprehensive global marketing strategy is vital, the network of real estate agents will provide the vast majority of all prospective buyers through the use of the two major real estate databases! Therefore, your property will appear on Multiple Listing Service or MLS the nation's largest real estate database and Listing Information Network or LINK downtown Boston's #1 real estate database. The benefit to you the seller, is the unlimited exposure of your property to every prospective buyer, all real estate agents, their buyers, relocation prospects from around the world, your neighbors and the general public...in this way we will again leave no stone unturned! 

Please Note:   You will receive automatic emails from LINKBoston immediately following the launching of this email and will continue until all of your property closes, so that you can monitor the competition in the downtown market ...this will make the research much easier because ALL listings from ALL agencies, agents, databases, and every website will be included in these email!

I generally recommend pricing aggressively yet realistically and then respond appropriately based simply on how the market reacts to your property; as prices are ultimately dictated by "how much the market will bare"! My commitment has always been to provide an honest yet aggressive assessment of your home's current market value based solely on the facts. My goal is to always offer my clients the appropriate guidance on pricing depending upon their time frame and preferences, while respecting and conveying your decisions! I believe that to be successful in this market it is critical to have a truly competitive price accompanied with an experienced closer who will position your property to attract the buyer who will pay the highest possible selling price. Positioning your property so that it is clearly priced competitively amongst the competition....will ultimately help sell your property rather than helping to sell the competition!

However, with all due respect, as beautiful and well priced we think your property is, the only true barometer of the market I value is the "Activity Level"! The laws of supply and demand are based on the level of activity which will ultimately determine the highest price prospective buyers will pay for your home. Please keep in mind that most prospective buyers will be viewing numerous properties in various neighborhoods in the same general price range as your property. Real Estate agents usually show their buyers numerous properties at the same time to give the buyer a clear picture of what is available. Prospective buyers who do request a second viewing are still likely to be considering a number of properties. Finally, those buyers whose criteria match your property will then begin the process of making comparisons and forming their own opinion of value. For better or worse, this is how the market works! In my experience if the activity level is low, nine out of ten times the reason is that the market simply disagrees with the price. Although I will always do my best for you, I respectfully suggest we acknowledge the reality of the market throughout the entire sales process and strategize accordingly in an attempt to consummate a financially successful and honorable transaction!

This is what I call the "Short List" or What I Think is the REAL Competition....Currently Available Comparable Properties from$???-??k:

*******Click on the Address to View Full Details and PICS!!!

Place Real Competition Available & Sold Properties here!

This is what I call the "Short List" or What I Think is the REAL Competition....Recently Sold Comparable Properties from $???-??k:

Place Real Competition Available & Sold Properties here!

This is ALL the Competition in your price rang from $???-??k:

Place Available Properties here!

This is ALL that has Sold in the past 12 months in your price range from $???-??k:

Place Sold Properties here!

All the best,

Rich Haen

www.RichHaen.com

Cell:     (617) 283-5044

eFax:   (617) 249-0824

Specializing in Downtown Boston's Historic Neighborhoods since 1995!

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