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Specializing In Downtown Boston's Historic Neighborhoods Since 1995!
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Closing ±300 properties totaling over a quarter of a billion dollars since 1995, the single most important thing I could do as your broker is to create strategies to attract the buyer who will pay the highest possible selling price!
My commitment is to provide you with Traditional Media & Internet Based Marketing Campaigns combining all of today's technological advances with the traditional real estate services. My Valued Client Service Program allows me
the unique flexibility to offer a three-tiered marketing strategy with your choice of 3, 4 or 5% fee; while still providing all the market exposure, resources and tools of the large firms! Please review my strategies below:
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Specializing in Downtown Boston's Historic Neighborhoods, my firm is an independent sole proprietorship allowing me to better serve my client's needs without being hindered by office politics or bloated expenses!
My goal is to provide a superior level of high-touch personalized service with the feel of a small boutique...yet all the market exposure and tools of the large real estate firms. For value-added service, I have created a three-tiered marketing strategy with the flexibility to list properties for sale with your choice of 3, 4 or 5% fee! Please review my Property Listing Agreement.
The Wave Of The Future Is Here Now! |
All The Benefits, Tools & Resources Of A Full Service Brokerage |
3% Entry Only, 4% Internet Based and/or 5% Traditional Marketing
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21st Century Successful Positioning, Negotiating & Closing Strategies
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Closing ±300 Properties Totaling ±Quarter Of A Billion Dollars In Sales!
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Over the past several years more than ±95% of my business has been from existing clients and the referrals of their friends, relatives, neighbors and business associates. This allows me to focus 100% of my energies on your property and not spend my time looking for new business. In turn, my hope is to prove worthy of requesting the referral of your friends, relatives, neighbors and business associates! My client base speaks for themselves graciously expressing their opinion of my services...read more testimonials >>
"What separates Rich Haen from your average realtor is intelligence and intuition,
two things that can't be taught. Combine this with a strong knowledge of the market
and you have an ally in residential search that is difficult to discover; anywhere!"
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For a private consultation please call my cell (617) 283-5044 or email: Rich@RichHaen.com
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Your Property Will Be Marketed On All Real Estate Company Websites Guaranteed By The National Association of Realtors (NAR)
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MLSpin Is The Live-Feed Populating ALL Real Estate Websites! |
Your Property Will Be Marketed On All Real Estate Databases & Websites
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Providing the high-touch feel of a small boutique with all
the market exposure and tools of large real estate firms!
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My automated systems afford you 24/7 global on-line access to all the real estate tools necessary to research the market and perform our transaction totally web-based! You will have secure access to all the Currently Available Properties (Live feed LINKBoston.com with Google Map), the most recent & complete Sales Data with monthly, quarterly and year end summaries and the weekly list of Sunday Open Houses. When the time comes, my website also features my preferred list of Trusted Legal Counsel, list of Trusted Vendors as well as extensive Closing Information & Moving Tips!
Your Real Estate Tool Box!
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Experience + Knowledge + Honesty = Targeted Results!
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My goal is to provide you with global access to your transaction and the confidence knowing that everything possible is being done to help sell your home! My promise is to personally assist you every step of the way providing a superior level of high-touch personalized service until your property closes...your prospective buyer's will not interact with a team of inexperienced assistants. I am typically available weekdays, evenings and most weekends...I'm always available for my valued clients 24/7 with wireless cell, text and email!
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I generally recommend pricing aggressively yet realistically with a predetermined plan that fits both your time frame and preferences with a price that doesn't "leave money on the table” nor put us "out of the ballpark"! I truly believe that to be successful in this market, it is crucial to have an aggressive yet competitive price accompanied with an experienced closer who will position your property to attract the buyer who will pay the highest possible selling price! My goal is to offer my clients the appropriate guidance on pricing so that we will be in the position to respond appropriately to the market; based simply on how the market reacts to your property. If we position ourselves properly so that we have the vast majority of the spring or fall market on our side, how aggressive you choose to price your home should be based primarily on your time frame!
Although I believe you the seller should ultimately determine your asking price, together we could determine your property's highest possible selling price based solely on
the most recent & complete Sales Data with monthly, quarterly and year end summaries; along with the Currently Available Properties. We could then preview "The Competition" by visiting Open Houses in order to be objective in judging the true value of your property. With this information in hand, we would then be properly informed in order to prepare a truly valuable CMA or Competitive Market Analysis of your property. We could also discuss any repairs and/or staging of your property so that it appeals to the vast majority of home buyers...a highly coveted commodity!

Positioning your property so that it is clearly priced competitively
amongst the competition...will ultimately help sell your property
rather than helping to sell the competition!
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However, this market is so sensitive to price, that if the market perceives your price as too high prospective buyers many times will not even make an offer...or you simply may not receive many showing requests...either way this is a financial liability! Therefore in an effort to capture as much activity as possible, I respectfully suggest a realistic pricing strategy in an earnest effort to avoid extremely disappointing results later on ...because when it's hot it's HOT...but when its not it's COLD! Representing sellers since 1995 in Downtown Boston's Historic Neighborhoods closing ±300 properties totaling over a quarter of a billion dollars, I provide the experience, expertise, honesty and a willingness to do what it takes in difficult circumstances!
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Global exposure is the cornerstone of today's technologically advanced marketplace! My guarantee is to provide you with a comprehensive 4% Internet Based or a 5% Traditional & Internet Based Marketing Strategy designed and maintained by Boston Logic combining all of today's technological advances with the traditional real estate services! The benefit to you is the global exposure of your property to the entire network of real estate agents, every prospective buyer in the market, relocation prospects from around the world, those "just looking", your neighbors, the general public and many more! The ultimate goal is to create as much pent-up demand as possible throughout the sales cycle to be certain your property reaches the entire market...this strategy leaves no stone unturned!
Providing the high-touch feel of a small boutique with all
the market exposure and tools of a large real estate firm!
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Together we will prepare a tailor-made marketing strategy focusing individual attention on your property! We will include a complete description highlighting the best features and benefits of your property, additional amenities, recent updates, condominium statistics, on-line Neighborhood Information, and a Google Map pinpointing the exact location of your property. All property listings will feature gorgeous professional photography, 360 degree virtual tours and interactive floor plans powered by Boston Virtual Imaging! All Open Houses will be posted in the Boston Homes and on all websites so that it is very easy for your prospective buyers to locate your property. The Traditional Media Marketing Strategy will include individual advertisements featuring your property in The Boston Homes Newspaper circulated throughout downtown Boston. The Internet Based Marketing Strategy will be heavily leveraged conveying a consistent message throughout the internet. I have comprised a comprehensive Property Questionnaire along with a detailed Chronological Task List designed to keep apprised of every detail from start to finish!
Prior to launching your property on the market, you will receive an electronic copy of your property's personalized Marketing Campaign Blitz outlining every detail from start to finish! Throughout your entire sales cycle, you will receive Marketing Campaign Status Updates including a summary of the number people who have viewed your property and the feedback, the number of visitors from all the various websites, an updated list of the current competition as well as the most recently sold properties in your price range...along with my best advice as we proceed. Once your property is under agreement, I will create your Seller On-line Transaction outlining the next steps and documents prior to the closing.
Please Review My Sample Traditional Marketing Strategy |
Brochure Highlighting Your Property's Best Features & Benefits:
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Distributed to Your Prospective Buyers at Open Houses & All Showing! |
Boston Homes Newspaper Circulated Throughout The Entire City:
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Back Bay, Beacon Bill, Bay Village, Fenway, North End, Leather District,
Midtown, Seaport, South Boston, South End, SOWA & Boston's Waterfront!
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Boston Homes Advertisement Featuring ONLY Your Property:
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News Print Media Strategically Scheduled Throughout Your Sales Cycle!
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Please Review My Sample Internet Marketing Strategy |
National Association of Realtors NAR stats show ±80% of buyers
have performed their property search on the internet since 2000!
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The exact same text, pictures and tools will populate
hundreds of real estate websites throughout the internet!
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Your Property Will Be Marketed On All Real Estate Company Websites Guaranteed By The National Association of Realtors (NAR)
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MLSpin is the Live-Feed Populating ALL real estate websites! |
Your Property Will Be Marketed On All Real Estate Databases & Websites
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Your Property's Exposure Will Be Further Enhanced
With Additional On-line Marketing Strategies!
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Voted #1 Real Estate Search Engine!

Targeted Reach and Measurable Value!
I have implemented an aggressive Google AdWords Campaign "the largest online advertising network, reaching over 80% of 30-day US Internet users ensuring your property stands out over the competition throughout the entire internet and on all of the aforementioned websites. AdWords helps me target new audiences as well as visitors already searching for real estate on Google. Now we are advertising to an audience that's already interested your property!"
Voted #1 Real Estate Website!

To Reinforce Your Property's Exposure!
Your property will be listed on Realtor.com® "which ensures your property is being powerfully displayed to the 6.6 million monthly consumers that visit the Internet’s #1 Real Estate Website by RealtyTrac.com. "When prospective buyers search your zip code or other matching criteria, your property will featured. This also cycles through to various national real estate websites as noted above!
Boston Logic...Information Technology!

Web Development. Online Marketing.
Boston Logic Technology Partners help me "leverage technology to grow and run my business forming partnerships with my clients, by achieving measurable success" in the process of selling your home. My marketing strategies have been designed and are constantly maintained by Boston Logic combining all today's technological advances with the traditional real estate services in an effort to entice prospects to view your property over the competition!
Providing the high-touch feel of a small boutique with all
the market exposure and tools of large real estate firms!
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Although a comprehensive global marketing strategy is vital, the network of real estate agents will provide the vast majority of all prospective buyers through the use of the two major real estate databases! Therefore, your property will appear on Listing Information Network or LINKBoston.com downtown Boston's #1 real estate database and Multiple Listing Service or MLSpin.com the nation's largest real estate database! With both databases, the benefit to you the seller is the unlimited exposure of your property to
every prospective buyer, all real estate agents, their buyers, relocation prospects from around the world, your neighbors and the general public...again in this way we will leave no stone unturned!
Your Will Have Total Access To Both Real Estate Databases!
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National & State Wide #1
Property Database of Choice!
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LINKBoston is the Live-Feed for Boston Homes Newspaper!
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Listing Information Network or LINKBoston.com is downtown Boston's #1 real estate database! This presents your property to the local real estate agents and their buyers (the most serious and able buyers) and the general public. The vast majority of prospective buyers in the know will come from this local database as most downtown real estate agents continue to rely upon the accuracy of this database. In my experience, at any given time LINKBoston.com has +-10-20% more inventory than MLSpin.com!
As your exclusive Seller's Agent, I can register you to receive automatic emails of all available inventories from all agencies as they hit the market including new property listings, price reductions and property listings that come back on the market...the best way to keep an eye on the market on a daily basis! Plus you will have access to the most recent and complete Sales Data with monthly, quarterly and yearly end summaries!
MLSpin.com is the Live-Feed for All Real Estate Company Websites!
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Multiple Listing Service or MLSpin.com is the nation's largest real estate database! This presents your property to the entire network of real estate agents (including suburban real estate agents) and their buyers, global relocation prospects, and the general public. Once we enter your property into the MLS database, we will receive an instantaneous number of buyers whose requested criteria match your property...an excellent barometer of the market! You will also have access to MLSpin.com throughout your sales cycle!
The Multiple Listing Service is the live-feed with redundant and duplicated information populated throughout all of the consumer websites including: www.Google.com, www.Yahoo.com, www.Realtor.com, www.Move.com, www.AOL.com, www.MSN.com, www.Zillow.com, www.Trulio.com, www.Boston.com as well as all the other local and national real estate company's websites including: www.ColdwellBanker.com, www.SothebysRealty.com, www.REMAX.com, www.HammondGMAC.com, www.Century21.com, www.Prudential.com, www.KellerWilliams.com, www.Otis&Ahearn.com and many more!
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I will attend all of the showings with your prospective buyers; not a team of inexperienced assistants! Armed with this feedback, my job will be to identify those prospective buyers who will pay the highest possible selling price for your property...working every offer to the fullest extent! Honestly, how can a "team" of inexperienced assistants have the experience to give you an accurate assessment of your property? I posses the experience, expertise and sales tactics necessary to convert "prospects" into "buyers"!

I will call you after all shows where the buyer provided feedback worthy of discussing! I will also attend all open houses (not a team of inexperienced assistants), and will call after each one with the feedback. All open houses will be posted in the Boston Homes Newspaper, LINKBoston.com, Multiple Listing Service MLS, www.Realtor.com, www.Move.com, www.AOL.com, www.MSN.com, www.Zillow.com, www.Boston.com as well as all the other local and national real estate company's websites including: www.ColdwellBanker.com, www.SothebysRealty.com, www.REMAX.com, www.HammondGMAC.com, www.Century21.com, www.Prudential.com, www.KellerWilliams.com, www.Otis&Ahearn.com and hundreds more!
I will strategically schedule additional open houses, but firmly believe that too many repeated open houses simply over expose a property creating a perception of desperation instead of a sense of confidence. However, if circumstances beyond our control, such as inclement weather, holidays, competition with other activities etc., affect the outcome, I will schedule another open house the next weekend available. I am typically available weekdays 8am-7pm, weekends 11am-4pm...I am always available for my valued clients 24/7 with wireless cell, text and email!
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Once you have an accepted and fully executed Offer To Purchase Real Estate the property is considered "Under Agreement". Please note that recent changes adopted by the MA Superior Judicial Court has determined that Offer to Purchase Real Estate Documents are Legally Binding provided that all contingencies have been satisfied. Customarily, the Purchase and Sale Agreement (commonly know as the P&S) is usually executed within the next fourteen (14) calendar days. The balance of the five to ten percent (5-10%) cash down payment is also customarily collected and submitted for deposit into the Seller's Real Estate Agency's Escrow Account (a personal check made payable to the listing agency is sufficient at this time). If this transaction is in conjunction with a 1031 tax-free exchange, please seek legal and/or tax advice ASAP! Please review the
Estimated Closing Costs and Registry of Deeds Recording Fees. You might also review typical "Legal Updates" with relevant information on the subject and All Sample Offer To Purchase Real Estate Documents!

The Process
If you intend to be represented by legal counsel in your real estate transaction which is not mandatory but highly recommended, you might start by asking your current attorney for a recommendation if she/he does not practice real estate law. It also is a good idea to consult with your friends, relatives, neighbors and business associates for their legal counsel recommendations. However, the experiences of most of my clients have shown that it is usually best to hire an attorney who regularly practices real estate law and are familiar with the local real estate community.
I will be available to you and your attorney throughout the entire process and will coordinate the distribution and execution of the final Purchase and Sale Agreement and collection and deposit of the escrow funds. However, I truly believe that this is an opportunity for you and your legal counsel to discuss any and all of your concerns in regards to this transaction. You will be advised on many issues and will need to fully understand and agree to the final draft of the P&S. I strongly suggest that you read your entire P&S prior to execution. And by all means, if your P&S is not executed on time, I respectfully suggest that you or your attorney request a written extension from the buyer's counsel via facsimile.
Recommendations
I have been involved in many real estate transactions, and I can impart the names of five attorneys with confidence. Amy, Eric, John, Michael and Sarah are all well versed in Boston's real estate transactions. The vast majority of my client base has hired their services and already represent many lenders saving you time and money. This is not a recommendation, just another opportunity to do business by relationship...feel free to request references:
Please note that www.Richhaen.com nor it's agents assume any responsibility for the services of the aforementioned parties. This list is simply a matter of courtesy, consult your yellow pages for additional companies. We strongly suggest that you contact the Better Business Bureau @ 617 426-9000 or write The BBB @ 20 Park Plaza, Suite 820, Boston MA 02116-4404 (www.bbb.org).
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Prior to the actual closing, I will contact all the parties to discuss the final Closing Information and to coordinate your closing schedule. I will be in touch with you and your legal counsel regularly updating you on an as needed basis. I will also be in touch with your buyer's lender throughout the entire transaction in an effort to monitor the process, prepare and submit all requested closing documents, meet with the appraiser, secure the written mortgage commitment in a timely fashion and to generally assure the process proceeds smoothly and ultimately closes without incident!

When the time comes you will have access to Moving Tips with various recommendations and suggestions for moving companies, on-line transfer of your utilities and much more.
If you have agreed to any repairs prior to closing please visit Trusted Vendors list,
I would be more than happy to help coordinate and oversee any and all repairs.
I hope to prove that after-sale service should not be an unexpected bonus, but rather another opportunity to earn your trust and your future business through relationship and referral. My aim is to focus on your needs so that you may go about your busy life and feel comfortable calling me for all you real estate transactions!
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For a private consultation please call my cell (617) 283-5044 or email: Rich@RichHaen.com
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Refer to a friend | Suggestion box | Contact
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